Marketingsherpa Business Technology Marketing Presentation 2007 - Powerpoints, MP3 And Transcript

Topics:
Marketing Strategy
Tags:
B2B,
E-business/E-Commerce,
Internet,
MarketingSherpa,
Microsoft PowerPoint,
MP3,
Podcasts,
RSS
Source:
MarketingSherpa

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Overview: The reader of this paper will find out what 1,038 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation. The paper also includes 11 new data charts and 2007 data on lead nurturing using mobile email, podcasts and RSS; optimizing your homepage and lead gen offer form; white papers and webinars - do they still work?; and office politics behind why the buying cycle is lengthening.

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Format: HTML | Date: Jul 2007 | Pages: 15

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