Search Engine Optimization (SEO) Firms

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
Internet,
Marketing,
Marketing Research,
MarketingSherpa,
MarketingSherpa Data,
Search,
Search Engine,
Search Engine Optimization,
Web Site Development
Source:
MarketingSherpa

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Overview: If you're considering hiring an expert consultancy or specialist firm to optimize your web site for search engines, you've made a great choice. MarketingSherpa data has consistently shown that marketers who use in-house staff to optimize their web sites see on average a 38% jump in overall traffic. That's nothing to be sneezed at - however, marketers who hire an out-of-house expert see a 110% jump in site traffic. This paper how even technology companies, which often assume Internet Marketing should be easy to accomplish in-house because after all they are a tech firm, can fail at SEO if it's not their primary line of business.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 1,044KB | Date: May 2007 | Pages: 12

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