MarketingSherpa Search Marketing Presentation 2006: Powerpoints, MP3 And Transcript

Topics:
Marketing Strategy
Tags:
Corporate Communications,
Marketing,
Marketing Research,
MarketingSherpa,
Microsoft PowerPoint,
MP3,
Public Relations
Source:
MarketingSherpa

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Overview: The reader of this paper will find out what 3,944 marketers revealed about costs, conversions and what is working now for search marketing. The paper includes how to cope with rising cost per click, new "Norms" in search clickthrough and conversion rates, how consumers use search engines for offline purchase decisions, eyetracking study on Google's changing "Golden Triangle", and PR and search explosion.

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Format: HTML | Date: Oct 2006 | Pages: 17

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