Search Marketing Benchmark Guide 2008

Topics:
Marketing Strategy
Tags:
Financial Services,
Marketing,
Marketing Research,
MarketingSherpa
Source:
MarketingSherpa

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Overview: The search marketing industry is still expanding rapidly - as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are in anticipation of rising prices, not a desire to extend their SEM reach. This paper explains four charts and a heatmap for demonstrating some of the data that will be of practical use for marketers seeking to improve their search results and budgeting.

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Format: PDF | Size: 1,249KB | Date: Nov 2007 | Pages: 16

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