Sales Force Automation (SFA) For An Effective DSD Sales Force

Topics:
Forecasting
Tags:
Enterprise Software,
Infosys Technologies Ltd.,
Sales,
Sales Force,
Sales Force Automation (SFA),
Sales Force Management,
Sales Strategy,
SFA,
Software
Source:
Infosys Technologies

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Overview: Sales Force Automation (SFA) is a vital tool that enables and empowers Direct Store Delivery (DSD) sales teams to make accurate spot decisions. This Infosys paper highlights the functions that Direct Store Delivery (DSD) enterprises must build to enhance sales force effectiveness and productivity. Sales managers in DSD firms need to ensure that the sales force is customer focused, tuned into market developments and fully equipped to capture all possible sales opportunities. SFA solutions provide sales managers the ability to manage a variety of in store tasks to be executed by sales force quickly and easily. These tasks could include placing a display or promotional banner, handling a customer complaint or increasing new product penetration.

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Format: PDF | Size: 226KB | Date: Nov 2006 | Pages: 11

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