Product Development Processes Three Vectors Of Improvement
- Topics:
- Product Development and Design
- Tags:
- Business Operations,
- Management,
- Marketing,
- Massachusetts Institute Of Technology,
- Product Development,
- Product Development Process,
- Product Marketing,
- Research & Development,
- Strategy
- Source:
- MIT
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Overview: Product Development Processes have achieved a state of some maturity in recent years, but have focused primarily on structuring technical activities from the initiation of development to launch. The publisher advocates major advances on three fronts; first, implementing an end-to-end process from the front end through field operations, second, integrating business considerations much better into the end-to-end process, and third, incorporating a performance improvement closed loop into the process. The publisher calls the resulting process a Product Development Business Process. Three initial applications are summarized.
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Format: PDF | Size: 125KB | Date: Nov 2003 | Pages: 17




