A Business Case For Managing The Marketing Content Supply Chain

Topics:
Asset Management,
CRM
Tags:
Business Case,
ClearStory Systems,
Marketing,
Marketing Research,
Supply Chain
Source:
ClearStory Systems

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Overview: Time to market is critical for companies. Shaving weeks off a product launch or new marketing campaign can mean millions of dollars in gained opportunity. Many companies turn to Customer Relationship Management (CRM), marketing automation tools and campaign management solutions. These solutions fall short in helping companies exploit the exponential growth of content associated with product and brand marketing. Managing this content effectively is critical to go-to-market success.

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Format: PDF | Size: 64KB | Date: Mar 2007 | Pages: 5

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