A Comparative Study Of Online User Communities Involvement In Product Innovation And Development

Topics:
Product Development and Design
Tags:
Business Operations,
Collaboration,
Enterprise Software,
Groupware,
Innovation,
Product Development,
Research & Development,
Software,
User Community
Source:
National Chengchi University

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Overview: Customer's involvement in product development process, especially in idea generation, product conceptualization and the prototyping, has been examined in several literatures. It is well-known that "online user communities" have provided a firm to leverage the creativity of its customers in all stages of the product development process. Nevertheless, the literature lacks a conceptual understanding on how different types of online user communities can influence the product innovation and development. In this study, "online user communities" are classified, by their characteristic of community members and interaction level, into five types: virtual customer community, beta testing volunteer corps, user content collaboration innovation community, user development community and user product collaboration innovation community.

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Format: PDF | Size: 102KB | Date: Feb 2004 | Pages: 29

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