Mistakes Into Assets: Thoughts On Product Innovation
- Topics:
- Product Development and Design
- Source:
- Pennsylvania State University
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Overview: The publisher recently conducted a survey on innovation by examining the statements made by chief executives of large public companies in the public press. 1 Most recognized that innovation, although crucial for organic growth, is nevertheless difficult to sustain. Difficulties arise because most organizations tend to view deviations from institutionalized organizational practices as mistakes that can only detract from overall organizational performance. Yet, to sustain innovation, at least some deviation is required. Consider the Post-it Notes saga at 3M Corporation. Spence Silver, a scientist at 3M, was busy doing his work when he stumbled upon a strange substance - a glue that did not glue. Most would have considered this to be a mistake, but not Silver.
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Format: PDF | Size: 276KB | Date: Jul 2006 | Pages: 10
