Business Marketing 'Straight Up'
- Topics:
- Product Life Cycles
- Tags:
- B2C,
- E-business/E-Commerce,
- Internet,
- Marketing,
- Marketing Research,
- Pennsylvania State University
- Source:
- Pennsylvania State University
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Overview: Probably the most visible recent statistics proving a point that's perhaps a surprise to many, B2B and business-to-consumer (B2C) domestic shipments in 2003 each totaled about $8.3 trillion, according to government data. More significant than its relative size, however, B2B marketing is a uniquely complex discipline of activities at the beginning of the nation's economic value chain. Sometimes similar but often significantly different from marketing to consumers, business marketing has become far more sophisticated than its "industrial marketing" roots of yore. No longer can product features and great salesmanship alone close business sales. Shorter product life cycles and intensifying global competition make rigorous business marketing a prerequisite for business success, even for package goods marketers selling through powerful retailers such as WalMart.
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Format: PDF | Size: 86KB | Date: Sep 2005 | Pages: 11
