Summary Brief Market Entry Timing, First/Late Mover Advantage, And Product Strategy
- Topics:
- Product Life Cycles
- Tags:
- Entry,
- Georgia State University,
- Management,
- Marketing,
- Marketing Research,
- Product Life Cycle,
- Product Marketing,
- Strategy
- Source:
- Georgia State University
FREE Registration is required
Overview: Empirical and anecdotal evidences have shown that both first and late movers could achieve competitive advantage in the market, and studies on the effect of entry timing on firm performance thus far have only reinforced the ambiguity of the entry advantage-entry tinting-performance relationship, Drawing upon the resource-based view of organizational theory, product life cycle conceptualization, and first mover advantage and tinting of entry literature from management and marketing, this paper proposes an integrated framework of entry timing, entry momentum, and product strategy in an attempt to explain those conflicting findings surrounding this issue. Instead of examining entry advantage and disadvantage in isolation, entry momentum is introduced in this study to capture the net, differential advantages accompanying firm's tinting of entry.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 126KB | Date: Apr 2004 | Pages: 4
