Strategy-Focused Product Innovation With Product Scorecard And Product Innovation Scorecard

Topics:
Product Development and Design
Tags:
Human Resources,
Innovation,
Management,
Performance Management,
Product Innovation,
Strategy,
Workforce Management
Source:
University of Texas

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Overview: This paper shows how strategy-focused product innovation can be done with a product scorecard and a product innovation scorecard. A product scorecard is a performance measurement system that allows the product managers to view the product performances from several perspectives simultaneously. A product innovation scorecard is a performance measurement system that allows the product innovators to view the product innovation from several perspectives. It is a description of the product strategy and product innovation strategy respectively. Both the scorecards start with a description of the strategy by the strategy map of balanced scorecard. The uses of a product and product innovation scorecards are evaluation, adoption, positioning, life-cycle management, growth management and more for a product and a product innovation respectively.

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Format: PDF | Size: 124KB | Date: Aug 2004 | Pages: 6

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