The Importance Of Customer Input In The Development Of Very New Products

Topics:
Product Development and Design
Tags:
Business Operations,
Strategy,
Research & Development,
Product Development,
Networking,
Marketing Research,
Marketing,
Management,
Importance,
Customer,
...
Source:
Carleton University

FREE Registration is required

Overview: This paper explores the acquisition of customer input and its importance in the development of very new products. Data were gathered on 55 product development projects from the computer telephony integration industry - a new industry experiencing rapid technological change. The data were used to test hypotheses concerning the relationships between product newness, the importance of customer input in the development process, and the use of customer intensive market research methods. We found that the importance of customer input increases with market newness of a product up to a point and then drops off for very new products, whereas the importance of customer input increases with technological newness of a product without dropping off.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 196KB | Date: Jul 2003 | Pages: 45

People who downloaded this item also downloaded

White Paper Innovation, People, and Processes: How Three Global Innovators are Bringing Winning Products to Market
White Paper The Perfect Product Launch: Innovation Drives Growth In The Consumer Products Industry
Webcast Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae
White Paper Product Development: Challenges And Recommendations
White Paper Understanding Failure Severity In New Product Development Processes Of Consumer Electronics Products

Top results from Product Development and Design

White Paper Retailers' Response to the Global Economy Downturn — Enabling Immersive Shopping Experiences
White Paper Smarter Products - The Building Blocks for a Smarter Planet
Webcast Outsourcing the data centre to a carrier neutral data centre operator in Europe
White Paper SQL Server 2008's Dynamic Duo: Management Views and Functions
White Paper Aberdeen - A Fresh Look at SAP's Software as a Service (SaaS) Solution

» View all Product Development and Design listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).