The Life Cycle Dimension Of New Product Development Performance Measurement
- Topics:
- Product Development and Design
- Tags:
- Human Resources,
- Marketing,
- New Product Development,
- Performance,
- Performance Management,
- Performance Measurement,
- Product Marketing,
- Workforce Management
- Source:
- Tampere University of Technology
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Overview: This paper is concerned with comprehensive performance measurement (PM) of New Product Development (NPD). The paper introduces the idea of "Life cycle conscious" NPD performance measurement by conducting a conceptual analysis combining Product Life Cycle (PLC) thinking and NPD performance measurement. The empirical base of the paper is six case studies that focus on product life cycles and their characteristics within different industrial environments. The paper indicates that there are several ways that NPD performance measurement would benefit from life cycle thinking. It is suggested that life cycle orientation would provide companies with a feasible framework for constructing the performance measures of NPD and that the framework is likely to reduce the short-termism typically associated with NPD performance measurement.
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Format: PDF | Size: 98KB | Date: Apr 2003 | Pages: 28
