Leveraging Social Networks To Motivate Individuals To Reduce Their Ecological Footprints
- Topics:
- Social Networking
- Source:
- Carnegie Mellon University
FREE Registration is required
Overview: What role can social networking websites play in supporting large-scale group action and change? The authors are proposing to explore their use in supporting individual reduction in personal energy consumption. Here paper summarizes some existing uses of social networking on the web and proposes an approach that integrates feedback about ecological footprint data into existing social networking sites and Internet portal sites. Integrating such feedback into popular, commonly used sites allows frequent feedback about performance, while enabling the exploration motivational schemes that leverage group membership. The authors propose to compare different motivational schemes in three ways: Reduction in CO2 emission; lifestyle changes; and ongoing use by users who join the site (retention).
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 1,280KB | Date: Sep 2006 | Pages: 10
