An E-Commerce Decision Support System Design For Web Customer Retention
- Topics:
- Decision Support Systems
- Tags:
- Customer Retention,
- E-business,
- E-business/E-Commerce,
- Internet,
- Sales,
- Sales Strategy,
- University Of Nebraska,
- Web,
- Web Technology
- Source:
- University of Nebraska
FREE Registration is required
Overview: An advantage of E-commerce is the reduced cost in conducting transactions. However, a significant disadvantage is that many sales are lost that would not have been had the transaction been conducted person-to-person. The reasons for their early departure vary from poor quality of service, inability to find the desired product, to non-competitive prices. In the proposed system, the broker detects customer behavior indicating imminent departure, which triggers an update of the client's web page being displayed by the browser to maximize the likelihood of retaining the customer. The proposed system includes the idea of an E-commerce broker to improve customer retention and to increase the profitability of sales.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 46KB | Pages: 7
