E-Ticketing Strategy And Implementation In An Open Access System: The Case Of Deutsche Bahn
- Topics:
- Access Technologies,
- Strategic Alliance
- Tags:
- Industry,
- Management,
- Microsoft Access,
- Strategy,
- Transportation,
- University Of South Australia
- Source:
- University of South Australia
FREE Registration is required
Overview: The paper describes the opportunities and challenges of e-ticketing in public transportation. While the concept of e-ticketing is prevalent in the airline industry, it is difficult to implement in an operating environment where the entire business strategy is based on an "Open access" system for flexible travelling. We present here the case study of Deutsche Bahn Mobility as the world's largest logistic network, in its successful e-Ticketing implementation strategy. First we describe e-ticketing strategies in transportation and briefly differentiate two closely related industry: airlines and railways. Then we describe the strategy and challenges faced by DB in its e-Ticketing implementation follow by proposals of future market expansions areas based on existing platforms and infrastructure.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 152KB | Date: Mar 2006 | Pages: 13
