The Balanced Scorecard And Leadership: The System's (Ir)Relevance In The Uncertain World

Topics:
Balanced Scorecard
Tags:
Balanced Scorecard,
Leadership,
Marketing,
Marketing Research
Source:
Norwegian School of Economics and Business Administration

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Overview: Leadership is about handling change, and the Balanced ScoreCard (BSC) is frequently seen as an important tool for this type of work. This paper studies the way in which the executives of the EDB 4tel corporation worked to handle a multitude of major changes taking place within and without their company, and how the BSC formed part of this work. The paper demonstrates that the management's change-oriented work centred round their interaction with surrounding players in their effort to form the company's strategy, and that the BSC played no direct part in this process.

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Format: PDF | Size: 348KB | Date: Jun 2003 | Pages: 32

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