An Application Of The Balanced Scorecard As A Strategic IT-Controlling Instrument For e-Business Development

Topics:
Balanced Scorecard
Tags:
Balanced Scorecard,
E-business,
E-business/E-Commerce,
Information Technology,
Internet,
Marketing,
Marketing Research,
University Of Vienna,
Web Technology
Source:
University of Vienna

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Overview: This paper presents a Balanced ScoreCard (BSC) based approach for strategic IT-Controlling in the context of e-Business development. Nowadays first generation's e-Businesses implementations show, there is need for more IT- and Business Infrastructure Management to fit rapid changes in business strategy with the development of e-business. The theoretical deliberations done in this paper provide a step by step development of a BSC and illustrates a variety of goals, links of cause and relationships, evaluation criteria, and measures within the context of an Austrian beverage producing company's strategy regarding its e-Business strategic positioning.

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Format: PDF | Size: 61KB | Date: Feb 2006 | Pages: 6

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