The Motion Picture Industry: Critical Issues In Practice, Current Research & New Research Directions

Topics:
Entertainment,
Motion Pictures
Tags:
Harvard College,
Industry,
Management,
Motion Picture Industry,
Strategy
Source:
President and Fellows of Harvard College

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Overview: The motion picture industry provides a fruitful research domain for scholars in marketing and other disciplines. The industry has a high economic importance and is appealing to researchers because it offers both rich data that cover the entire product lifecycle for a large number of new products and because it provides many unsolved 'Puzzles'. Despite the fact that the amount of scholarly research in this area is rapidly growing, its impact on practice has not been as significant as in other industries (e.g., consumer packaged goods). In this paper, we discuss critical practical issues for the motion picture industry, review existing knowledge on those issues, and outline promising research directions.

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Format: PDF | Size: 325KB | Date: Feb 2005 | Pages: 55

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