Deep Links: Business School Students' Perceptions Of The Role Of Law And Ethics In Business

Topics:
Efficiency
Tags:
Business Ethics,
Business School,
Ethics,
Harvard College,
Law,
Leadership,
Management
Source:
President and Fellows of Harvard College

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Overview: To better understand how business school students view the relationship between law and business, we used the Zaltman Metaphor Elicitation Technique (ZMET) to elicit the unconscious thoughts and feelings of twelve students about the role of law in starting and running a business in the United States. Our study revealed three deep metaphors: system, moral balance, and force. In this subset of American culture we saw a far richer, more complex, and less negative mental model of the role of law than previous survey or anecdotal data would suggest. We were frankly surprised to see the links our subjects drew between law, business, and ethics.

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Format: PDF | Size: 588KB | Date: Jun 2006 | Pages: 34

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