Supplier Led NPD Process Improvement In The UK FMCG Industry: Need And Method

Topics:
Process Improvement
Tags:
Business Operations,
Strategy,
Research & Development,
Product Marketing,
Product Development Process,
Product Development,
Marketing,
Management,
Cardiff University,
Supplier
Source:
Cardiff University

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Overview: This paper makes recommendations on how product success can be improved and development time reduced with an adapted product development process. One of the biggest time compression opportunities revealed is to run the reprographics process in parallel with the product development processes, reducing an existing ten week bottleneck. Another key factor influencing product failure is the lack of a clear design brief at the onset of product development.

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Format: PDF | Size: 875KB | Date: Jul 2006 | Pages: 9

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