Information Systems And Creativity Management In The Media And Advertising Industries: A Critical View
- Topics:
- Information Technology Strategy
- Source:
- University of Cambridge
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Overview: Literature has started to point out the increasing importance of creativity in organizational context and a positive relationship with organizational performance. While there is ample literature on the use of Information Systems (IS) to support the management of other drivers of organizational performance, the relationship between IS and creativity management in organizational context has received little attention. At the same time, it appears that creative processes, which are central in such industries as media and advertising, are difficult to order and manage. What is the nature then of the relationship between IS and the management of creativity in organisations? The paper addresses this issue by critically examining Amabile's work on creativity management from an IS perspective - drawing on empirical findings from case studies in the media and advertising industries.
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Format: PDF | Size: 56KB | Date: May 2004 | Pages: 8
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