Role Of Intellectual Property In Innovation And New Product Development
- Topics:
- Intellectual Property
- Tags:
- Innovation,
- Intellectual Property,
- Leadership,
- Management,
- New Product Development,
- Strategy,
- World Intellectual Property Organization
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Overview: Generally put, an 'Innovation' is developing a new idea and putting it into practice. As this paper is focused on the competitive strategy of a private enterprise in a market-driven business environment, the term 'Innovation' is used here to refer to the process of bringing valuable new products (goods and services) to market i.e., from the idea/concept formulation stage to the successful launching of a new or improved product in the marketplace, or the result of that process, so as to meet the explicit or implied needs of current or potential customers. In this paper, however, the focus is on technological innovations.
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Format: PDF | Size: 136KB | Date: Mar 2005 | Pages: 10
