Web-Based Knowledge Management In Product Concept Development: The DELI Approach

Topics:
Product Development and Design
Tags:
Branding,
Vienna University,
Strategy,
Software,
Research & Development,
Product Development,
Positioning,
Marketing,
Management,
Knowledge Management,
...
Source:
Vienna University

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Overview: This paper describes DELI ('Development Interactive'), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, author presents core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as a questionnaire generating tool based thereon, a novel integrated clustering and attribute/product positioning algorithm for market map generation and a conjoint-based market simulation component. All concepts are explained using a real-world mobile phone case study.

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Format: PDF | Size: 193KB | Date: Dec 2004 | Pages: 9

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