Managing Supplier Involvement In New Product Development: A Multiple-Case Study

Topics:
Product Development and Design
Tags:
Channel Management,
Marketing,
New Product Development,
Supplier,
Supplier Involvement
Source:
Erasmus Research Institute of Management

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Overview: Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This paper validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational processes that are related to supplier involvement. The empirical validation is based on a multiple-case study of supplier collaborations at a manufacturer in the copier and printer industry. The analysis of eight cases of supplier involvement reveals that the results of supplier-manufacturer collaborations and the associated issues and problems can best be explained by the patterns in the extent to which the manufacturer manages supplier involvement in the short-term and the long-term.

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Format: PDF | Size: 549KB | Date: Aug 2006 | Pages: 49


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