An Integrated Framework For Measuring Product Development Performance In High Technology Industries

Topics:
Product Development and Design
Tags:
Business Operations,
Strategy,
Research & Development,
Product Marketing,
Product Development,
Performance Management,
Performance,
New Product Development,
Marketing,
Management,
...
Source:
University of Minnesota

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Overview: One of the major challenges in managing new product development is the difficulty in measuring product development performance. "Although new product development projects are inherently multidisciplinary, studies of development projects typically adopt a singular functional perspective of performance. Inherent functional differences contribute to a natural tendency toward myopic evaluation of development efforts. The result is a uni-dimensional and incomplete view of the innovation process and outcomes. Author presents an integrated framework for measuring product development performance. The framework emphasizes the need for recognition of the relationships between metrics used by design, manufacturing, and marketing functions, and proposes a three-stage model for exploring the relationships among various performance metrics used by different functions involved in a product development project and their relationship to business success.

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Format: PDF | Size: 356KB | Date: Feb 2003 | Pages: 39

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