Searching The Best Practice Model Of New Product Development

Topics:
Product Development and Design
Tags:
Best Practice,
Marketing,
New Product Development,
Product Marketing,
Universiti Teknologi MARA
Source:
Universiti Teknologi MARA

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Overview: This paper describes an investigation into the New Product Development (NPD) practices of successful Small and Medium Industry (SMI) manufacturers and consultancies in Malaysia and the UK. The aim was to identify best practice in the NPD process for comparison across the two countries. The investigation focused on the factors: customers and marketing, product design and development, technical and management. A literature search derived a "Model of existing best practice" found in successful UK based companies. A comparison of the results indicated how best practice might be redefined in order to make them applicable to the Malaysian SMI context.

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Format: PDF | Size: 202KB | Date: Aug 2003 | Pages: 8

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