Role Of Universities In The Product Development Process

Topics:
Product Development and Design
Tags:
Business Operations,
Role,
Research & Development,
Product Marketing,
Product Development Process,
Product Development,
Personal Technology,
Mobile Communication,
Marketing,
Management,
...
Source:
Massachusetts Institute of Technology

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Overview: The problems of product development in a dynamic industry like, telecommunication can be explained in terms of newness of the technology, customers and trajectory of the technology development. Classical models of product development assume the process to be a linear one, although the process of technology development differs with these parameters. The role of the company changes with the novelty of the technology and novelty of the market. In cases of new technology intended for an existing market, the firm has a dominating role. Customers take an increasingly important role in situations where existing technology are modified for new applications The mobile communication area is representative of this phenomenon.

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Format: PDF | Size: 771KB | Date: Feb 2004 | Pages: 26

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