Technology-Based New Product Development Partnerships
- Topics:
- Product Development and Design
- Tags:
- Business Structures,
- Rochester Institute Of Technology,
- Product Marketing,
- Performance Management,
- Performance,
- OEM,
- New Product Development,
- Marketing,
- Human Resources,
- Finance,
- ...
FREE Registration is required
Overview: Hypotheses were developed to capture the dynamic capabilities that result from inter-firm partnerships during the joint New Product Development process (NPD) - the ability to build, integrate, and reconfigure existing resources to adapt to rapidly changing environments. These capabilities, in turn, were proposed to have a positive impact on NPD performance outcomes: Proportion of new product success; and superior new product commercialization. In contexts where the locus of innovation is rapidly changing, the impact of inter-firm NPD dynamic capabilities was hypothesized to be diminished in high technology contexts, especially for buyers (original equipment manufacturers, OEMs) and to a lesser extent for suppliers. Still, technology-based inter-firm NPD partnerships were predicted to ultimately outperform low technology ones in both NPD performance outcomes.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 364KB | Date: Apr 2006 | Pages: 45
People who downloaded this item also downloaded
 |
SMART Goals: How To Set And Achieve Them |
|
Product Development: Challenges And Recommendations |
 |
Setting Goals And Planning |
