Key Decisions In Strategic New Product Development For Small Software Product Businesses

Topics:
Product Development and Design
Tags:
Business Operations,
Strategy,
Software Product,
Software,
Research & Development,
Product Marketing,
Product Development,
New Product Development,
Marketing,
Management,
...
Source:
Helsinki University of Technology

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Overview: Small companies in the software product business risk rework and market failure due to shortcomings in integrating a strategic perspective into management of product development. Because little guidance exists for helping such companies link business strategy with product development, author propose that improvement should begin with helping the key persons maintain the 'big picture' in their everyday bustle of multiple, sometimes even contradictory roles and responsibilities. Author present a framework of key decisions to address in order to reconcile the perspectives of business strategy and product development, based on strategic management, new product development and software engineering literature. This paper adds understanding to strategic decision-making in the context of small software product businesses.

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Format: PDF | Size: 213KB | Date: Aug 2003 | Pages: 9

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