Increase Your Conversion Rates with the Online Marketing One-Two Punch

Topics:
CRM,
Direct and Indirect Sales Channels,
Direct Marketing,
e-Business and e-Commerce,
Internet Advertising
Tags:
Channel Management,
Citrix Systems Inc.,
Marketing,
Marketing Research,
Seminar,
Web
Source:
Citrix Online

Vendor Registration: required

Overview: These days a lot of selling happens before a lead is ever passed to a salesperson. Today's marketers must know how to bring in a high volume of quality leads and build relationships with prospects before handing them over to sales.

You can accomplish this more effectively with the "online marketing one-two," a two-step approach to developing prospects that leverages lead-generating Web seminars and a lead-nurturing follow-up framework.

To learn how this approach helps improve conversion rates, check out this TechRepublic Webcast featuring Aimee Miller, Director of Corporate Demand Generation at Citrix Online, and Paul Teshima, SVP of Client Services and Support at Eloqua Corporation. You'll learn how to:

  • Host informative Web seminars that generate high-quality leads
  • Use a lead nurturing program to develop relationships with your prospects
  • Significantly increase your conversion rates
Now available on demand, this TechRepublic Webcast will show you how lead-generating Web seminars combined with lead nurturing can bolster your bottom line.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: Webcast | Date: Sep 2007

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