What CRM Can Do For Your Business
- Topics:
- CRM,
- Small Business
- Tags:
- CRM,
- Customer Relationship
- Source:
- Microsoft
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Overview: Small business has always been about customer relationships - about knowing names, knowing preferences and offering the kind of friendly service that keeps customers coming back. But as a business grows, that ability to relate on a personal level to each and every customer becomes more of a struggle. The owner may be more involved in operations, less involved with customers. Managers may spend more time handling employee issues and less time interacting with customers. Yet effectively managing those customer relationships is a key to profitability. So the question becomes: How does a small business know when it's time for a more sophisticated method of managing customer relationships? This paper gives answer for the above question.
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Format: HTML | Pages: 4
