SCORE Is A Mane-Stay Of Wig Entrepreneur's Success

Topics:
Small Business
Tags:
Entrepreneurship,
Human Resources,
Management,
Marketing,
Marketing Research,
Recruitment & Selection,
SCORE,
Wig,
Workforce Management
Source:
SCORE

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Overview: Rochelle Scott knew all about the fun side of wigs, having worn them since age 18 despite having what she considers "Terrific hair." she was the one in need of self-confidence and, more importantly, sound business advice. SCORE counselor Don Doner helped revive her confidence and gave her the structure she needed to focus on her goals. Don gave Rochelle "To-do" lists that helped her to reestablish a sound foundation for growing Godiva's Secret. He also provided guidance for interviewing and hiring attorneys, accountants, designers and other specialists, and helped her craft an effective marketing strategy.

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