SCORE Helps Publisher Make The Right Pitch To Planners In Burlington, VT
- Topics:
- Small Business
- Tags:
- Publication,
- SCORE,
- Wayne
- Source:
- SCORE
FREE Registration is required
Overview: Until 1991, there was no way for citizen planners to learn from each other's experiences and improve the quality of both their work and their meetings. That's when Wayne Senville launched a quarterly publication called Planning Commissioners Journal. Wayne's publication quickly became a valuable resource for citizen planners across the country. But after seven years, circulation for the Journal leveled off at 6,000 subscribers. Wayne had some ideas for a direct-mail campaign that would introduce his publication to new readers, but was unsure how to implement the ideas or whether they would work at all. With a limited budget available for the campaign, Wayne had to make every dollar count. A colleague's suggestion led Wayne to contact the Champlain Valley Chapter of SCORE.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Pages: 2
