SCORE Helps Client Find Bolivian Delight

Topics:
Small Business
Tags:
Channel Management,
Management,
Marketing,
Marketing Research,
Restaurant,
SCORE,
Strategy
Source:
SCORE

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Overview: Rafael and Cesar Santillan had the business dream of opening a restaurant with a small menu of Bolivian specialties, particularly their mother's marinated rotisserie chicken. They contacted Dayton SCORE for help in implementing their concept. First their business model was explored for viability and possible locations for their restaurant were analyzed. Then the counselor covered such matters as zoning, permits and licenses, perusal of the facility, selecting suppliers, marketing, menu enhancement and other operational issues.

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