SCORE Helps Events Designer Start Her New Business In Style
- Topics:
- Small Business
- Tags:
- Marketing,
- Marketing Research,
- Sales,
- Sales Strategy,
- SCORE
- Source:
- SCORE
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Overview: A wedding reception, party or other special event should be a memorable experience for hosts and guests alike. But to fashion designer Youngsong Martin, something just didn't look right. By drawing on her extensive experience in the world of apparel, Young felt she could "Dress" the entire event by creating elegantly tailored slipcovers and linens, and in the process, help define a memory-making tone of glamour. That idea led to the formation of Wildflower Linens. She was afraid her business would grow too fast. Young remembered hearing about SCORE several years earlier during the launch of another business venture, and decided to give them a call. Former sales and marketing professional Terri Carr helped Young refine her business goals and reviewed her marketing program.
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