Capturing Your Audience: (Part I)

Topics:
Public Speaking
Tags:
Audience,
Home Entertainment,
Patricia Fripp,
Personal Technology,
Speaker,
Tv & Home Theater,
TVs
Source:
Patricia Fripp

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Overview: Today's audiences have very short attention spans. They are stimulation junkies with limited interest levels. Their television habits have coined a new term - channel surfing. With the advent of remote control no one watches anything that stands still enough to bore. Click, switch, fast forward, record and mute give them power over the medium. Sub-standard content, boring material or inane commercials are no longer endured. This is the same frame of mind we confront when we stand before our audiences. The audience will forgive the speaker of almost anything except being boring. This is especially true for association executives. We are no longer competing with yesterday's general session speaker--we are now competing with the likes of Jay Leno, David Letterman and MTV. Developing a presentation that is stimulating, spirited and in motion is a necessity. That is why the author suggests the using tools that will add "zing" to your material and presentation for your next association meeting.

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