Get Engaged!: Using Streaming Media To Reach Employees In A Web 2.0 World

Topics:
Interpersonal Communication
Tags:
Consumer Electronics,
Web Site Development,
Web 2.0,
Web,
Thomson Corp.,
Streaming Media,
Strategy,
Personal Technology,
Management,
Internet,
...
Source:
Thomson

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Overview: Globalization has changed not only how businesses interact with each other, but how companies communicate internally with employees. With the increase in global sourcing, remote working and virtual teams, important messages are increasingly being delivered electronically - competing for attention in already congested inboxes. As the adoption of broadband Internet continues to rise and the associated operation costs fall, the use of streaming media across the enterprise has reached a tipping point. Web-based platforms have introduced new channels that cut through the clutter and reach employees in ways that are more targeted and interactive. Research has shown that the way employers communicate is key to building trust and loyalty among employees.

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Format: PDF | Size: 56KB | Date: May 2007 | Pages: 4

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