Lean Marketing

Topics:
Six Sigma
Tags:
Marketing,
Marketing Research,
Sales,
Sales Process,
Sales Strategy
Source:
Cornucopia Group

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Overview: CEOs who want to be able to compete in a more efficient domestic and global economy will need to improve the effectiveness and efficiency of their marketing and sales process and operations to at least the levels of the production operations. To achieve the identification and elimination of waste from the sales process an entire management philosophy that focuses on measurement is desperately needed. Until marketing gurus can put their thinking caps on to propose how marketing measurement should be approached for more than just tactical direct mail campaigns, web pages, or email blasts using lean manufacturing concepts can offer a step in the right direction for controlling the sales process.

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