Build A Direct Marketing Mailing List
- Topics:
- Software tips
- Tags:
- Advertising & Promotion,
- Direct Marketing,
- Mailing List,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- Microsoft
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Overview: Building your direct marketing mailing list carefully from the start can ensure that you have a successful direct mailing campaign. You end up with better results from the mailing, and you don't waste mailing campaign funds. But where do you get the contacts you need to compile a mailing list? You can use internal sources to compile a mailing list of both customers and prospective customers. You can also rent or purchase existing lists from sources such as list brokers, Web sites, publishers, or organizations that offer customer lists. You might also want to commission a list that exactly matches your requirements. This paper gives you tips on building a direct marketing mailing list.
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Format: HTML | Pages: 12
