Keep Spam Filters From Treating You Like Junk

Topics:
Small Business
Tags:
Corporate Communications,
E-mail,
Marketing,
Newsletter,
Online Communications,
Security,
Spam,
Spam And Phishing,
Spam Filter
Source:
Microsoft

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Overview: To send out about 3 million e-mail newsletters per week to your customers involves a fine art. A big part of it is making sure that your e-mail gets through to your customers. Send out your e-mail wrong and it probably is going to get snagged in a filter or a blacklist. Then it's agony. Filters have been set up to stem the onslaught of spam. Billions of pieces of junk e-mail go through filtering systems each day. We all hate spam, but we also don't like it when our own permission-based e-mail newsletters land in a spam filter. There are a number of ways to alleviate the problem. This paper throws light at the problems and then some solutions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 4


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