Human Factors In Emerging Markets: First World Solutions Addressing Third World Needs
- Topics:
- Telecom Services
- Tags:
- Emerging Market,
- Telephony,
- Telenor,
- Telecommunications,
- Telecom & Utilities,
- Networking,
- Marketing Research,
- Marketing,
- Financial Services,
- Third World
- Source:
- Telenor Group
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Overview: Drawing on the author's experiences in Third World telcos, field work in Nepal, Bangladesh and Ghana and a review of selected reports and research findings, this position paper attempts to formulate a tentative framework for conceptualizing a wide range of factors that will critically impact the success of telecom business ventures in third-world countries. Asserting that the field of human factors is the scientific application of knowledge of the capabilities and limitations of humans (as individuals, members of social groups and cultures) with the aim to make products, services and environments simpler to use, safer and more efficient, the author describes selected ICT products and application areas from emerging markets that illustrate the practical application of the framework.
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Format: PDF | Size: 154KB | Date: Mar 2006 | Pages: 8
