Exploring The Roles Of External Parties In ECR Adoption: An Australian Study
- Topics:
- Business Consulting
- Tags:
- Adoption,
- Supply Chain Management (SCM),
- Software,
- Party,
- Manufacturing,
- Industry,
- Grocery,
- Food & Beverage,
- Enterprise Software,
- University Of Melbourne
- Source:
- University of Melbourne
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Overview: The adoption of Efficient Consumer Response (ECR) by the grocery industry has become increasingly important in order to stay competitive. Due to the inter-organizational nature of ECR, its adoption involves various parties with different and conflicting objectives and requires the concerted efforts of supply chain members. As a result, ECR adoption has proved to be extremely difficult in many regions. Employing a multiple case study, this study demonstrates that external parties within the grocery industry play a major role in assisting organizations within the Australian grocery industry to adopt ECR and, therefore, have the potential to promote the growth of ECR. A number of possible roles that external parties can play in promoting ECR are discussed in the paper.
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Format: PDF | Size: 43KB | Date: Jun 2005 | Pages: 8
