Handset-Based Monitoring Of Mobile Subscribers

Topics:
Cell phones and gear
Tags:
Advertising & Promotion,
University Of Helsinki,
Personal Technology,
Monitoring,
Mobile,
Marketing,
Handset,
Consumer Electronics,
Cellular Phones,
Usage
Source:
University of Helsinki

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Overview: No handset-based data on mobile subscriber behavior have been available earlier. The new monitoring software developed for Symbian smartphones provides a possibility for the fist time to obtain accurate usage-level data, making both descriptive comparisons and strict statistical analyses on various usage-level factors viable. The paper finds that the WCDMA technology has positive effects on the usage of data services. In addition, it seems that the usage of new advanced services is best explained by demographic factors, whereas the conventional service usage can be predicted by simply measuring earlier usage activity.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 753KB | Date: Apr 2006 | Pages: 21

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