The Emergence Of Electronic Alternatives
- Topics:
- Cell phones and gear
- Tags:
- Management,
- Pitney Bowes Inc.,
- Strategy
- Source:
- Pitney Bowes Insight
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Overview: Participants in the mailing industry have watched for signs that emerging electronic alternatives and substitutes were severely impacting mail volumes. Since the 1970s, electronic alternatives to mail have proliferated and grown at a much faster pace than mail. On the surface, it would seem that the adoption of these electronic alternatives should have severely impacted mail volumes already. What are the causes of this apparent paradox of burgeoning adoption of electronic alternatives and the resilience of mail? This paper looks at this question by reviewing the entire communications market; deconstructing past forecasts of technology; and developing a deeper understanding of what happens when consumers and markets adopt new technologies.
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Format: PDF | Size: 638KB | Date: Aug 2005 | Pages: 45
