SAP Business Intelligence For The Media Industry

Topics:
Business Intelligence
Tags:
Business Intelligence,
Strategy,
Software,
SAP AG,
Pricing,
Media,
Marketing,
Management,
Industry,
Enterprise Software,
...
Source:
SAP

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Overview: The information age has utterly transformed the media industry. Traditional markets have been shattered, and competition for the fragments is ruthless. To gain share, media companies must develop a wider range of offerings tailored to specific audiences, while keeping strict control of costs. This paper explains SAP Business Intelligence features industry specific capabilities for the media industry. This fully integrated solution delivers fast, accurate information on market segments, customer behavior, and performance of every product in your portfolio, enabling you to make strategic decisions that are accurate, on time, and profitable.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 98KB | Date: Sep 2004 | Pages: 4

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