Business Intelligence: How Information Integration Can Boost Hospitality Growth
- Topics:
- Business Intelligence
- Tags:
- Business Intelligence,
- Software,
- Pricing,
- Marketing,
- Management,
- Information Integration,
- Enterprise Software,
- Databases,
- Data Management,
- Tools & Techniques
- Source:
- Cognizant Technology Solutions
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Overview: It's relatively easy to get an overarching definition of the term "Business intelligence." One hospitality industry expert puts it in terms of knowledge management: "Business intelligence is related to how a company manages anything that it knows as a company." Another expert, noting that hospitality companies routinely gather significant amounts of data about their customers, their operations and their competitors, defines BI in relation to what the analysis of that data can provide: "Business intelligence answers the question of 'Why' instead of 'What'.". This paper outlines the Key Steps to Achieving BI Benefits in the Hospitality Industry.
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Format: PDF | Size: 460KB | Date: Apr 2006 | Pages: 8
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