Strategic Foresight In Multinational Enterprises
- Topics:
- Strategic Management Tools
- Tags:
- Deutsche Telekom AG
- Source:
- Deutsche Telekom
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Overview: Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight. Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence.
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Format: PDF | Size: 247KB | Date: Dec 2006 | Pages: 12




