Recent Trends And Emerging Practices In Retailer Pricing

Topics:
Price Optimization,
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Pricing,
Pricing Strategy,
Retail,
Retail Company
Source:
Arizona State University

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Overview: This paper explains the retail landscape that is being significantly altered by retail consolidations, changes in manufacturers' practices, advances in technology, and the emergence of retailing. In this new retailing environment, there is a renewed emphasis on profitable pricing strategies. We have described the effects of these trends on retailer pricing and analyzed successful pricing strategies, which point to the increasing use of customized pricing practice. A customized retailer pricing strategy based on a six-step pricing architecture might be useful for retailers. In the future, we anticipate a movement away from heavy trade allowances, increased customization to local conditions, greater pricing flexibility, and more multi-channel consistency of retailer pricing.

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Format: PDF | Size: 682KB | Date: Aug 2005 | Pages: 15

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